Vision

A society in which the quality of family life is enhanced through equitable access to high value rest and recreation regardless of disadvantage or poverty.

Mission

To work in partnership with others to promote the quality of family life for those parents and children who experience disadvantage as a result of poverty through the provision and by promoting access to holidays and other recreational activities.

Objectives
To increase the number of families that gain access to holidays.
To research and promote the value of holidays for families experiencing disadvantage.
To increase awareness of the scale and scope of the problem of lack of access to holidays.

Principals and values
Professional, evidence based, responsive, sustainable, high quality of service, helpful and friendly, equity of access, choice, recognition of diversity, high profile, cost effective, simple processes.